KINEXON appoints Andrea Paolo Mainardi as Executive Vice President of Global Business Development
Munich, 08 January 2018
Andrea Paolo Mainardi will join KINEXON Sports & Media from January 1st 2019 as Executive Vice President of Global Business Development.
The seasoned Strategic Marketing & Sales Executive comes with 25 years of top-level experience in Sporting-Goods, international Sport Events, Sponsorship & Activation Programs. He combines deep industry knowledge with winning strategies development for relevant brands, impactful product launches and media expertise to elevate brand profiles. In 2008, he co-founded the Strategic Advisors Group GmbH which he has been leading as Chief Executive Officer until this day. Before that, he had been working as Senior Vice President Soft Goods for Quiksilver Inc, Strategic Consultant for Dentsu Sports Network, Accenture Europe, Credit Suisse and UNICEF and Vice President Sales & Marketing at ISL Worldwide AG, amongst others.
At KINEXON Sports & Media, Andrea Paolo Mainardi will drive the global market expansion of KINEXON products for professional clubs, leagues, and sports organizations and build successful partnerships with major sports federations, distributors and marketers.
KINEXON Sports & Media develops cutting-edge solutions for automated, real-time sports content. It brings athlete performance, media experience and entertainment formats to the next level.
The portfolio includes both an unrivaled sensor technology for centimeter-accurate indoor and outdoor localization and motion sensing of professional athletes in various sports. Moreover, the portfolio includes software solutions for smart data processing and actionable insights through various analytics. The company was founded in 2012 by scientists of the Technical University Munich. KINEXON is located in Munich (headquarters) and New York City.
Press Contact KINEXON
Senior Manager Marketing & Communications
Tel. +49 89 200 61 65-36