Sports

KINEXON bei den Swatch Beach Majors Series im Einsatz

Die Beach Majors Com­pa­ny und KIN­EXON schlie­ßen sich zusam­men. Die Koope­ra­ti­on ermög­licht die erst­ma­li­ge Ein­füh­rung von Live-Track­ing bei der Swatch Beach Vol­ley­ball Majors Series und bie­tet so völ­lig neue Ein­drü­cke im Sport.

MunichSept. 18, 2017

Sin­ce 2015, the Swatch Major Series has show­ca­sed the best ath­le­tes in the world of beach vol­ley­ball. A joint ven­ture bet­ween Red Bull and Han­nes Jager­ho­fer (CEO Beach Majors Com­pa­ny) and sup­port­ed by the FIVB, the series has rapidly expan­ded to beco­me one of beach volleyball’s pin­na­cle events.

Why Swatch Beach Series Added Volleyball Analytics

Die FIVB World Tour und Beach Majors Com­pa­ny prä­sen­tie­ren erst­mals Live-Track­ing-Daten bei den Swatch Beach Vol­ley­ball Majors Series 2017 in Wien und Ham­burg. Die­se kön­nen zum einen in die TV-Über­tra­gung ein­ge­baut wer­den und bie­ten dar­über hin­aus einen zusätz­li­chen Mehr­wert für das Fan-Erleb­nis live vor Ort im Sta­di­on. Dabei nutzt die Beach Majors Com­pa­ny die Echt­zeit-Track­ing-Lösung von KIN­EXON, durch die sich zei­gen lässt, wie ver­netz­te Weara­bles das Gene­rie­ren von Sport­in­hal­ten auf eine völ­lig neue Art und Wei­se ermög­li­chen. Durch die Kom­bi­na­ti­on von prä­zi­sen 3D-Posi­tio­nie­rungs- und Bewe­gungs­in­for­ma­tio­nen der Spie­ler ist es uns nun mög­lich, völ­lig neue Geschich­ten im Sport zu erzählen.

Player Tracking Provides New View of Volleyball

Volleyball Spielszene am Netz mit Ball

Wäh­rend der Final-Wochen­en­den in Wien und Ham­burg setzt die Beach Majors Com­pa­ny die KIN­EXON Track­ing-Tech­no­lo­gien ein und lie­fert dabei fas­zi­nie­ren­de Live-Daten wäh­rend des Spiels. Die­se Live-Daten wie­der­um bie­ten neue Erkennt­nis­se sowohl für Trai­ner, Spie­ler, als auch Fans. Alle Spie­ler tra­gen dabei einen klei­nen Sen­der, der in das Tri­kot oder den BH inte­griert ist und Ein­bli­cke in die sport­li­che Leis­tung des Spie­lers auf dem Platz gibt. Wäh­rend der Meis­ter­schafts­spie­le im Beach­vol­ley­ball wer­den die Zuschau­er erst­mals die zurück­ge­leg­te Stre­cke, die Höchst­ge­schwin­dig­keit, die Anzahl der Sprün­ge und den Ener­gie­ver­brauch sehen.

All play­ers will wear a small tag inte­gra­ted in the jer­sey or bra cap­tu­ring insights on player’s ath­le­tic per­for­mance on the pitch. The weara­bles will coll­ect vol­ley­ball ana­ly­tics. Spec­ta­tors will see over­all distance cover­ed, maxi­mum speed, num­ber of jumps and ener­gy con­sump­ti­on during cham­pi­on­ship matches for the first time ever in beach volleyball.

Wir sind stän­dig bemüht, unser Pro­dukt zu ver­bes­sern, indem wir neue Inno­va­tio­nen oder Tech­no­lo­gien ein­füh­ren. Für eine Welt­pre­mie­re bei der Daten­er­fas­sung in die­sem Jahr sorgt die Beach Majors Com­pa­ny, indem sie mit dem Tech­no­lo­gie­un­ter­neh­men KIN­EXON wäh­rend der Swatch Beach Vol­ley­ball Majors Series 2017 koope­riert. Dank der direk­ten Ver­sor­gung durch Live-Daten der Spie­ler wird es den Fans des größ­ten Beach­vol­ly­ball­tur­niers zum ers­ten Mal mög­lich sein, das Dra­ma nun noch inten­si­ver erle­ben zu können.”

Wearables Are Changing The Game

Der Auf­stieg inte­grier­ter Gerä­te zur Ver­bin­dung von Bewegungs‑, Audio- und bio­me­tri­schen Infor­ma­tio­nen bie­tet vor allem den kom­ple­xen und Nischen­sport­ar­ten enor­me Vor­tei­le. Durch die Ver­knüp­fung aller rele­van­ten Para­me­ter wird zum einen das Ver­ständ­nis, aber auch die Betei­li­gung der Fans und die Emo­tio­nen bei Sport­ver­an­stal­tun­gen wei­ter erhöht. Mit der neu­en Track­ing-Tech­no­lo­gie kön­nen wir auf­kom­men­de Sport­ar­ten wie Beach­vol­ley­ball dem Publi­kum ver­ständ­li­cher, fas­zi­nie­ren­der und nach­voll­zieh­ba­rer prä­sen­tie­ren”, sagt Maxi­mi­li­an Schmidt, Geschäfts­füh­rer von Kin­exon Sports & Media. All die­se Echt­zeit­in­for­ma­tio­nen wer­den den Sport­kon­sum inter­es­san­ter, fas­zi­nie­ren­der, rea­lis­ti­scher und am Ende greif­ba­rer machen. Maxi­mi­li­an Schmidt betont: Der Schlüs­sel zur Sport­ana­ly­tik sind aus­sa­ge­kräf­ti­ge Echt­zeit­da­ten, die rele­van­te Ant­wor­ten auf die Fra­gen der Fans lie­fern”.

Im nächs­ten Jahr pla­nen die Beach Majors Com­pa­ny und KIN­EXON, ihre Part­ner­schaft aus­zu­bau­en und noch mehr Inno­va­tio­nen für den Beach­vol­ley­ball zu schaf­fen — sowohl in Bezug auf das Enga­ge­ment der Fans vor Ort als auch auf ver­schie­de­ne digi­ta­le Kanä­le.

Beach Majors Company

Seit 2015 prä­sen­tiert die Swatch Major Series die bes­ten Ath­le­ten der Welt des Beach­vol­ley­balls. Als Joint Ven­ture zwi­schen Red Bull und Han­nes Jager­ho­fer (CEO Beach Majors Com­pa­ny) und unter­stützt durch den FIVB hat sich die Serie schnell zu einem der wich­tigs­ten Beach­vol­ley­ball-Events entwickelt.

Next year, Beach Majors Com­pa­ny and KIN­EXON Sports plan to expand their part­ner­ship and bring even big­ger inno­va­ti­on to beach vol­ley­ball – both in terms of fan enga­ge­ment at the venue and various digi­tal channels.

KINEXON Sports Analytics for Volleyball

KIN­EXON was foun­ded in 2012 by for­mer sci­en­tists of the Tech­ni­cal Uni­ver­si­ty Munich. The com­pa­ny deve­lo­ps cut­ting-edge solu­ti­ons for pre­cise loca­liza­ti­on and moti­on sens­ing of pro­fes­sio­nal ath­le­tes in various sports. 

The port­fo­lio includes both, hard­ware (e.g. sen­sors, anchors) for the real-time detec­tion of pre­cise data as well as soft­ware solu­ti­ons for smart data pro­ces­sing and ana­ly­tics. KIN­EXON Sports offers an unri­va­led track­ing tech­no­lo­gy for indoor and out­door use that loca­tes ath­le­tes with cen­ti­me­ter-accu­ra­cy in real-time. 

KIN­EXON Sports has its head­quar­ters in Munich and ope­ned a US office in Chi­ca­go. Cur­rent mar­ket focus in Euro­pe and US are pro­fes­sio­nal team sports and the NCAA in almost every major sport, inclu­ding tennis.

If you’d like to learn more about our latest solu­ti­on for coll­ec­ting vol­ley­ball ana­ly­tics out­doors, down­load the KIN­EXON PER­FORM GPS Pro Bro­chu­re by cli­cking the link below.

Down­load Brochure

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