Die Sportanalytik verändert das Spiel
Big Data ist mittlweile ein Megatrend. Das Zusammenführen von Informationen und Wissen ermöglicht die Analyse und Interpretation von Zusammenhängen und Mustern, bei denen Menschen im ersten Moment nur chaotische Datenmengen sehen.
Analytics gain importance in everyday life and business to foresee flu epidemics or the termination of a customer contract – and has meanwhile also caught the attention of sports professionals.
What started with the manual counting of passes, shots or the covered distance of players, has now emerged to an innovative industry around sports data.
Coaches, scouts and doctors realize the importance of frequently analyzing sports performance data of athletes in order to make decisions based on reliable information, which complements their subjective interpretation.
More and More Teams Rely on Sports Data Analytics
Die Analytik gewinnt im Alltag und in der Wirtschaft immer mehr an Bedeutung, um beispielsweise Grippe-Epidemien oder die Beendigung eines Kundenvertrages vorherzusagen — und hat inzwischen auch die Aufmerksamkeit der Sportler auf sich gezogen. Was mit der manuellen Zählung von Pässen, Schüssen oder der zurückgelegten Distanz der Spieler begann, hat sich zu einer innovativen Branche rund um Sportdaten entwickelt. Trainer, Scouts und Ärzte wissen, wie wichtig es ist, die Leistungsdaten von Sportlern häufig zu analysieren. So können Entscheidungen auf Grundlage zuverlässiger Informationen getroffen werden, die ihre subjektive Interpretation ergänzen.
“Die Abteilung Spielanalyse ist für mich die wichtigste Abteilung”, betonte Pep Guardiola, als er mit dem Coaching des Bayern München begann. Und er ist nicht allein: Manchester City beschäftigt 11 Experten mit Schwerpunkt Athletenanalytik, David Moyes arbeitete erfolgreich mit Leistungsdaten in Everton, während das technologische Bewusstsein in verschiedenen US-Sportarten bereits sehr hoch ist. Informationen über taktische Muster, Kontersindizes oder Ermüdungsbarometer können einen Unterschied machen — nicht nur während des Trainings, sondern auch in entscheidenden Spielsituationen.
Die Erhebung der notwendigen Rohdaten zur Berechnung relevanter Indikatoren ist jedoch eine Herausforderung. KINEXON hat eine tragbare Technologie entwickelt, die die lückenlose Erfassung von Bewegungsdaten mit einem Mikrosensor ermöglicht, der am Rücken des Athleten befestigt ist. Das leichte Gerät trackt zentimetergenaue 3D-Lokalisierungs- und Bewegungsdaten, die dann von einer Analysesoftware in Echtzeit verarbeitet werden. Das Ergebnis: KPIs über Bewegung, Orientierung, Leistung und Gesundheit, die dazu beitragen, Training, Technik und Taktik zu verbessern. Die Statistiken werden intuitiv auf einem mobilen Gerät visualisiert, um schnelle Anpassungen zu ermöglichen — und die Analysen für die Trainer zu vereinfachen.
KINEXON liefert nicht nur präzise Daten in Echtzeit, sondern ist auch ein einfach zu bedienendes, tragbares System, das innerhalb weniger Minuten eingerichtet werden kann. “Alle Komponenten passen in einen Koffer”, sagt Geschäftsführer Dr. Alexander Hüttenbrink, der das Münchner Unternehmen 2012 gemeinsam mit Dr. Oliver Trinchera gegründet hat.
Namhafte Partner arbeiten mit der Spitzentechnologie, die in Zusammenarbeit mit der Europäischen Weltraumorganisation und der Technischen Universität München entwickelt wurde. Nach intensiven Tests ist es nun an der Zeit, Teams aus aller Welt auf das nächste Level zu bringen. Deshalb nimmt KINEXON auch am Sports Analytics Innovation Summit in London am 25. und 26. März teil, um technologische Trends mit Sportvertretern aus aller Welt zu diskutieren. Unser Ziel ist klar: Die führenden Player im Sport für die drei dominanten Keywords der Athletenanalytik zu sensibilisieren: Precise. Simple. Smart.
Player Tracking Starts With Wearables
However, the collection of the necessary raw data to calculate relevant indicators is challenging. KINEXON Sports has developed a wearable technology that enables the seamless detection of motion data with a micro sensor, which is attached to the athlete’s back. The lightweight device tracks centimeter-accurate 3D-localization and motion data, which is then analyzed by an analytics engine in real-time.
The result: KPIs about motion, orientation, performance and health that help to improve training, technique and tactics. The statistics are intuitively visualized on a mobile device to enable prompt adjustments – and to simplify the analyses for the coaching staff.
Accurate Sports Data in Real-Time is Optimal
KINEXON Sports not only provides accurate data in real-time but is also an easy to handle portable system, which can be setup within minutes. “All components fit in one suitcase”, says Managing Director Dr. Alexander Hüttenbrink who co-founded the Munich-based company with Dr. Oliver Trinchera in 2012.
Well-known partners work with the cutting-edge technology that was developed in cooperation with the European Space Agency and Technische Universität München (Munich).
After intense testing, it is now time to guide teams from all over the world to the next level – which is why Kinexon participates at the Sports Analytics Innovation Summit in London on March 25 and 26 to discuss technological trends with sports representatives from all over the world. Our goal is clear: To sensitize the leading players for the three dominant keywords in athlete analytics: Precise. Simple. Smart.
Learn more about KINEXON Sports products for your sport by visiting our webinar page.
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