Sports

Sports Analytics Innovation Summit: Die Zuverlässigkeit der Daten ist entscheidend

Ein­bli­cke vom Sports Ana­ly­tics Inno­va­ti­on Sum­mit (25. — 26. März) in Lon­don mit dem The­ma: Mit Daten die Gren­zen verschieben.”

MunichMärz 26, 2015

The youth aca­de­my play­ers of today make up the stars of tomor­row. In Eng­land, clubs seem to have negle­c­ted this simp­le rule in the past. The Bri­tish media recent­ly cri­ti­ci­zed Pre­mier League teams for lack­ing young talents who could once streng­then the natio­nal squad.

The Role of Sports Data Analytics

The youth aca­de­my play­ers of today make up the stars of tomor­row. In Eng­land, clubs seem to have negle­c­ted this simp­le rule in the past. The Bri­tish media recent­ly cri­ti­ci­zed Pre­mier League teams for lack­ing young talents who could once streng­then the natio­nal squad. 

At the Sports Ana­ly­tics Inno­va­ti­on Sum­mit in Lon­don, James Bun­ce, Pre­mier League’s head of sport sci­ence, admit­ted that most clubs are not awa­re of what it takes to beco­me a pro­fes­sio­nal play­er: It is pret­ty much a black hole.” Only 0,5% of the under 9 year olds would make it to the first team. 

Examp­les like the FC Sout­hamp­ton show that a team can set­up the struc­tures to enable young play­ers to final­ly join the first team – and beco­me stars who arou­se the inte­rest of inter­na­tio­nal top clubs. Sout­hamp­ton reli­es hea­vi­ly on data – to pre­vent inju­ries but also to deve­lop play­ers more efficiently.

What Do Rugby and Tennis Have in Common?

Lon­don, 26. März — Die Spie­ler der Jugend­aka­de­mie von heu­te sind die Stars von mor­gen. In Eng­land schei­nen die Ver­ei­ne die­se ein­fa­che Regel in der Ver­gan­gen­heit ver­nach­läs­sigt zu haben. Die bri­ti­schen Medi­en kri­ti­sier­ten kürz­lich Pre­mier-League-Teams wegen des Feh­lens jun­ger Talen­te, die die Natio­nal­mann­schaft stär­ken könn­ten. James Bun­ce, Lei­ter der Sport­wis­sen­schaf­ten der Pre­mier League, gab auf dem Sports Inno­va­ti­on Sum­mit in Lon­don zu, dass die meis­ten Clubs nicht wis­sen, was es heißt, ein pro­fes­sio­nel­ler Spie­ler zu wer­den: Es ist so ziem­lich ein schwar­zes Loch.“

Nur 0,5% der unter 9‑Jährigen wür­den es in die ers­te Mann­schaft schaf­fen. Bei­spie­le wie der FC Sout­hamp­ton zei­gen, dass eine Mann­schaft die Struk­tu­ren auf­bau­en kann, damit jun­ge Spie­ler end­lich in die ers­te Mann­schaft auf­stei­gen kön­nen — und zu Stars wer­den, die das Inter­es­se inter­na­tio­na­ler Spit­zen­clubs wecken. Sout­hamp­ton ist stark auf Daten ange­wie­sen — um Ver­let­zun­gen zu ver­mei­den, aber auch um Spie­ler effi­zi­en­ter zu ent­wi­ckeln.

Jedes biss­chen an Daten soll­te ver­wen­det wer­den”, sag­te Andrew Wal­ker, Head of Per­for­mance beim wali­si­schen Rug­by­club Scar­lets. Er ist sich sicher, dass die Spie­ler ger­ne mit Tech­no­lo­gien arbei­ten wür­den, die objek­ti­ve Daten lie­fern. Aber es soll­te nicht auf der indi­vi­du­el­len Ebe­ne enden, denn Mann­schaf­ten gewin­nen Meis­ter­schaf­ten”. Für ihn könn­te die Echt­zeit-Ent­schei­dung auf der Grund­la­ge von Daten in Zukunft zu einem gro­ßen Vor­teil wer­den.

Jamie Capel-Davies von der Inter­na­tio­nal Ten­nis Fede­ra­ti­on (ITF) geht in die glei­che Rich­tung: Wir müs­sen den Infor­ma­ti­ons­fluss um den Spie­ler her­um unter Kon­trol­le brin­gen.” Dafür sind Gerä­te zur Auf­zeich­nung, Lage­rung, Durch­fuhr, Ana­ly­se und Kom­mu­ni­ka­ti­on der Leis­tung des Ath­le­ten erfor­der­lich. Infol­ge­des­sen schuf die ITF die Regel 31, die es Spie­lern erlaubt, wäh­rend eines Spiels zer­ti­fi­zier­te (trag­ba­re) Tech­no­lo­gien zu ver­wen­den. Ein Wen­de­punkt. Wir müs­sen das Coa­ching durch intel­li­gen­te Gerä­te demo­kra­ti­sie­ren”, betont der ITF-Mana­ger.

Und wäh­rend Ten­nis und Rug­by auf den ers­ten Blick nicht viel gemein­sam haben, ist die Bedeu­tung zuver­läs­si­ger Daten ähn­lich. Genau­ig­keit hat einen gro­ßen Ein­fluss auf uns”, beton­te Dani­el Tobin, Head of Fit­ness bei Leins­ter Rug­by, der damit die aktu­el­len GPS-Track­ing-Sys­te­me hin­sicht­lich ihrer Prä­zi­si­on ana­ly­sier­te. Das alar­mie­ren­de Ergeb­nis: 378% Über­schät­zung von Kol­li­sio­nen im Spiel und kei­ne kor­re­la­ti­ven Daten für Sprint­mes­sun­gen. Wir brau­chen vali­de Daten über Kol­li­sio­nen und Sprints, denn dar­um geht es beim Rug­by”, beton­te Tobin. Die­se Ansicht bestä­tigt den Ansatz von KIN­EXON, eine hoch­mo­der­ne Hoch­fre­quenz­tech­no­lo­gie zu ent­wi­ckeln, die höchs­te Ansprü­che an Prä­zi­si­on und Robust­heit erfüllt. Eines der Haupt­merk­ma­le der Tech­no­lo­gie ist eine Track­ing-Genau­ig­keit von unter 10 cm — auch in anspruchs­vol­len Innen­räu­men.

Aber Genau­ig­keit ist nicht alles. Real Madrid legt auch Wert auf die Visua­li­sie­rung der Daten. Unse­re Mit­ar­bei­ter wären sehr dar­an inter­es­siert, intui­ti­ve Ein­bli­cke auf Touch­screens zu erhal­ten”, sag­te Jack Nay­ler, Ana­ly­tik-Exper­te von Car­lo Ance­lot­ti. Aller­dings hät­te Real im Moment nicht genü­gend Daten­punk­te, um wirk­lich zuver­läs­si­ge Erkennt­nis­se zu gewin­nen“

Die gro­ßen Her­aus­for­de­run­gen sind die lücken­lo­se Erfas­sung von Bewe­gungs- und Ori­en­tie­rungs­da­ten, aus denen sich die Roh­da­ten zusam­men­set­zen, die in Leis­tungs­in­di­ka­to­ren umge­setzt wer­den. Hier kommt die Track­ing-Tech­no­lo­gie ins Spiel. Die Spit­zen­tech­no­lo­gie von KIN­EXON ver­ein­facht die kom­ple­xe Erfas­sung von Roh­da­ten und garan­tiert prä­zi­se Ana­ly­sen, die als objek­ti­ver Daten­satz ver­wen­det wer­den kön­nen, um Trai­nings- und Rege­ne­ra­ti­ons­plä­ne der Spie­ler indi­vi­du­ell anzu­pas­sen und ihr tak­ti­sches Ver­hal­ten zu ver­bes­sern.

Zum Abschluss der Podi­ums­dis­kus­si­on beton­te der Ver­tre­ter der Pre­mie­re League, Bun­ce, wie wich­tig es sei, dass Ath­le­ten rich­tig essen, schla­fen und trai­nie­ren”. Wäh­rend der umfang­rei­che Daten­satz von KIN­EXON zur Ver­bes­se­rung von Trai­ning und Rege­ne­ra­ti­on bei­trägt, liegt der Ernäh­rungs­plan in der Kom­pe­tenz der Ernäh­rungs­wis­sen­schaft­ler — auch wenn KIN­EXON kalo­rien­ar­me und pro­te­in­rei­che Gril­l­i­do-Würs­te an die Gip­fel­be­su­cher ver­schenk­te, die alle mit einem Lächeln davon­gin­gen – denn Deut­sche sind für zwei Din­ge bekannt: Tech­nik und Würstchen.

Why Precision is Important When Collecting Sports Data

Dani­el Tobin, Head of Fit­ness at Leins­ter Rug­by, who thus ana­ly­zed cur­rent GPS track­ing sys­tems regar­ding their pre­cis­i­on. The alar­ming result: 378% ove­re­sti­ma­ti­on of in-game col­li­si­ons and no cor­re­la­ti­ve data for sprint mea­su­re­ments. We need valid data on col­li­si­ons and sprints, as this is what Rug­by is all about”, stres­sed Tobin. 

This view con­firms that KIN­EXON Sports’ approach to deve­lop a cut­ting-edge radio fre­quen­cy tech­no­lo­gy that meets hig­hest demands in terms of pre­cis­i­on and robust­ness. One of the key fea­tures of the tech­no­lo­gy is a track­ing accu­ra­cy of below 10cm – even in chal­len­ging indoor envi­ron­ments. But accu­ra­cy is not everything. 

What Are The Biggest Challenges When Collecting Data

Real Madrid also atta­ches importance to the visua­liza­ti­on of the data. Our staff would be keen to get intui­ti­ve insights on touch screens”, said Car­lo Ancelotti’s ana­ly­tics expert Jack Nay­ler. Howe­ver, at the moment, Real would not have enough data points to real­ly con­clude relia­ble insights.” 

The big chall­enge is the seam­less coll­ec­tion of moti­on and ori­en­ta­ti­on data, which makes up the raw data that is trans­la­ted into per­for­mance indi­ca­tors. Here, track­ing tech­no­lo­gy comes into play. 

The cut­ting-edge tech­no­lo­gy of KiIN­EXON Sports sim­pli­fies the com­plex coll­ec­tion of raw data and gua­ran­tees accu­ra­te ana­ly­tics that can be used as an objec­ti­ve data set to indi­vi­du­al­ly adapt trai­ning and rege­ne­ra­ti­on sche­du­les of play­ers as well as impro­ving their tac­ti­cal behavior.

Who Is Responsible for Nutrition?

Com­ple­ting the panel dis­cus­sion, Pre­mie­re League repre­sen­ta­ti­ve Bun­ce stres­sed the importance that ath­le­tes eat, sleep and train right.” 

While the com­pre­hen­si­ve data set of KIN­EXON Sports helps to impro­ve trai­ning and rege­ne­ra­ti­on, the nut­ri­ti­on sche­du­le is the com­pe­tence of die­ti­ti­ans. Even if Kin­exon gave away low-calo­rie and pro­te­in-rich Gril­l­i­do sau­sa­ges to the visi­tors of the sum­mit who all wal­ked away with a smi­le – as Ger­mans have been pro­ven to be famous for two things: Tech­no­lo­gy and Sausages.

If you’­re curious about lear­ning more about sports ana­ly­tics and the insights it can pro­vi­de for your team, click on the link below to sche­du­le a demonstration.

Sche­du­le Demo

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