Kinexon presents at Camp Beckenbauer

Big Sports Data – The New Layer of Live Entertainment
Kitzbühel –  “The future of sports in a digitalized world”, was the topic of this year’s sport summit Camp Beckenbauer in Kitzbühel. 250 global leaders and decision makers were invited to discuss current and upcoming topics in the world of sports. Right in the middle: The Munich-based technology startup Kinexon.

“Sport has the power to change the world.” The South African politician Tokyo Sexwale, a hot candidate to become next FIFA president, started his speech with this powerful statement – which made clear that sports is meanwhile way more than entertainment. Sport has influence on politics, economics and the media.

Topics around the transfer system of European football, the role of China in global sports, the future of the Olympic Games as well as trends in motorsports were discussed controversially on stage. And of course, technology played a dominant role. “The digitalization in sports is a big topic that will also shape the future of major sports event like the Olympics”, said the president of the Austrian football federation Leopold Windtner.

During the Innovation Slam, Kinexon was invited to speak about the potentials of sports analytics – and drew an interesting picture ranging from fascinating in-game live data, over new tactical insights for coaches, to injury prevention and the rise of “smart arenas” increasing fan engagement and involvement. “We have built the technology – now, we need you, the decision makers in sports, to make a new era of sports content generation possible” – this was the appeal at the end of the presentation. And it got addressed: The summit attendants elected Kinexon as one of the top technologies that will shape the future of sports. A lot of interesting conversations evolved after the speech – especially media companies identified exciting use cases for ultra-precise position data in real-time. “Precise live performance data allows broadcasters to enrich sports content with valuable information on what’s really going on in the game. Hence, even more complex sports such as ice hockey, handball or rugby can be presented to the audience in a fascinating and comprehensible way”, states Dr. Maximilian Schmidt, Managing Director Kinexon Sports & Media.

“The key of sports analytics is real-time data”

Everyone agreed that sport consumption is about to change in the future using huge amounts of live data. In-game statistics and analytics will change – from inflexible and partially boring tables to live visualizations that bring spectators closer to the game. The current speed of a skier, the acceleration of a cyclist, the jump height of a handball player or the pulse of a footballer just before he shoots a penalty – all this is information that makes sports consumption more interesting, fascinating, concrete and – in the end – more tangible. “The key of sports analytics is real-time data”, underlined Sportradar CEO Carsten Koehrl – and therefore confirmed that the Kinexon engineers are focusing on the right topic to enable a new layer of sports entertainment: Precise live data.

More information about Camp Beckenbauer can be found on the official website:

Michael Ziegler on the impact of sports data.

Michael Ziegler on the impact of sports data.

Keynote by Thomas Bach, President of the International Olympic Committee

Panel discussion

Philipp Lahm, FC Bayern München

Franz Beckenbauer with summit participants

Conference venue

Conference venue

Source and copyright: Camp Beckenbauer /

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