The iBall strikes again
Munich/ Paris – 19 December 2018
The iBall made another appearance during a major handball sports event: the Women’s EHF EURO 2018 that took place in France from November 29th until December 16th 2018.
After the successful VELUX EHF FINAL 4 2018, the European Handball Federation EHF establishes the iBall for major tournaments. In a total of five matches, including all semi-finals and the final, the iBall was in use and measured metrics like ball speed, shot positions and shot distance. The results were transmitted as TV graphics via the official broadcasting signal, where a peak audience of 8.1 million watched France win in an exciting final against Russia 24:21. Further distribution channels for these statistics were the official EHF EURO 2018 app and social media, where they created thousands of likes and shares.
It allowed fans and spectactors alike to experience more about the players, their achievements on the court and the pace of the game and last but not least get in conversation with each other about these fascinating insights.
Header photo: © Anze Malovrh / kolektiff