About Us
Here to Enable You to Innovate The Game
KINEXON Sports stands as a global pioneer in delivering cutting-edge tracking and analysis technology tailored for professional sports.
We provide specialized solutions for load management, performance monitoring, return-to-play strategies, match analysis, fan engagement, VAR support, and beyond.
What sets us apart is our in-house sports science consulting, guaranteeing that our clients not only access top-tier data and intelligent insights but also benefit from personalized action strategies.
Our KINEXON Sports Team
We have nearly 250 “KINEXIANS” representing around 30 different nationalities across our offices in Chicago, Munich, or working remotely. As a full-stack company, our team manages the entire process.
The combination of agility and comprehensive expertise in technology and sports science positions KINEXON Sports as a proficient partner for any challenge in any sport. We consistently work to innovate the game.
Our Mission
We empower the sports world to reach the next level through real-time data, insights, and actions.
KINEXON Sports tracks movement and position data of players and official match balls, transforms it into valuable analyses and insights, and assists professional teams and leagues in using data for pioneering innovative strategies.
Our Vision
Best performance in sports driven by technology.
In professional sports, a few percentage points can make all the difference. That’s why data plays a fundamental role in getting and remaining among the best of the best.
Our Story
2010 at Allianz Arena in Munich: Alexander Hüttenbrink and Oliver Trinchera witnessed the manual recording of player data. Convinced that this inefficient and error-prone process could be automated, they gave rise to KINEXON.
In 2014, Maximilian Schmidt joined founders Alexander and Oliver to launch KINEXON Sports. KINEXON Industries emerged as a second brand in 2015.
Selected Milestones
Ensuring Safe Sports Continuity with SafeZone
2020 – 2021
In response to the COVID-19 pandemic, KINEXON demonstrated its agility and innovation by developing SafeZone, a real-time contact tracing solution tailored for sports environments. The technology was rapidly adopted by major U.S. sports organizations. Notably, the NBA used SafeZone to monitor player proximity during its 2020 season restart in Orlando, while the NFL made SafeZone mandatory for all teams and the league office in the 2020⁄21 season, ensuring health compliance throughout training and competition. Simultaneously, NCAA conferences such as the SEC, ACC, and Pac-12 implemented SafeZone to support the safe return of college sports, enabling athletes to compete safely amid strict health protocols.
Setting New Standards in Global Football
2022
In 2022, adidas introduced Connected Ball Technology, featuring KINEXON’s advanced motion sensor — debuting at the FIFA World Cup™ and used across multiple major tournaments since.
The integrated 500Hz sensor enabled millisecond-precise ball touch detection, supporting semi-automated offside decisions and delivering real-time shot insights. Developed in close collaboration with adidas, this innovation has set a new standard for decision-making speed, accuracy, and fan engagement at the highest level of football.
Powering Women’s Sports & Expanding Tech Horizons
2023
In collaboration with Amazon Web Services (AWS), KINEXON launched a Women’s Sports Initiative, developing tracking technologies & data analysis tools specifically tailored for female athletes — including the integration of menstrual cycle data into performance load management. Read the full story here.
We also introduced our new GPS-based tracking solution in partnership with Fitogether, broadening our portfolio to serve teams of all levels.
During the FIFA Women’s World Cup™ in Australia and New Zealand, KINEXON’s advanced motion sensor technology once again featured at the highest level, delivering precise player and ball tracking data throughout the tournament.
Growth, Innovation & European Spotlight
2024
KINEXON technology is at the heart of UEFA Euro 2024 in Germany, where sensors embedded in adidas match balls deliver real-time data on ball movement and in-game events, enhancing referee accuracy and fan engagement.
The launch of our Computer Vision (CV) solution marks a major step forward, offering advanced player and ball tracking using camera-based systems for broader accessibility. For the first time, CV enables coaches to monitor performance / load metrics as well as shots to gain more insights on shooting performance under different conditions.
Our global client base surpassed 500 professional teams, reflecting the trust placed in KINEXON by the world’s top leagues, federations, and performance staff.
Strategic Alliances & Trailblazing Women’s League
In 2025, KINEXON entered a landmark partnership with the Joe Gibbs Human Performance Institute, advancing athlete performance through elite data and insights.
KINEXON is also a proud technology partner of Unrivaled, the new U.S. women’s 3v3 basketball league founded by WNBA stars, providing live player tracking to elevate the sport’s visibility, fairness, and competitiveness.
Founders of KINEXON
KINEXON is not only active in elite sports: with the two divisions KINEXON Industries and KINEXON Sports & Media, we are among the pioneering digitalization drivers in several industries.
Dr. Alex Hüttenbrink
Alexander is the co-founder and co-CEO of KINEXON. Alexander studied industrial engineering at the Karlsruhe Institute of Technology (KIT) and holds a PhD from the Technical University of Munich. Together with co-founder Oliver, he is driving the strategic development of KINEXON, emphasizing the importance of collaboration and communication between the various disciplines involved in the automation process.
Dr. Oliver Trinchera
Oliver is the co-founder and co-CEO of KINEXON. He studied business administration and electrical engineering at the Technical University of Munich as well as technology management at the Center for Digital Technology and Management (CDTM). He holds a PhD from the Technical University of Munich. Together with co-founder Alexander, he’s one of the driving forces behind the strategic development of KINEXON.
Dr. Maximilian Schmidt
Max is the Chief Revenue Officer and Global Lead of KINEXON Sports. He studied Finance & Information Management and Technology & Management at the Technical University of Munich and the University of Augsburg and holds a PhD in Entrepreneurial Finance from the Technical University of Munich.
Max is responsible for global business development as well as sales and marketing of the sports division.