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Setting New Standards in Women’s Sports Tech

In the second-ever episode of our Sports Tech Talk, we look back at one of the topics we enjoyed most in 2022: women’s football. Here we remember not only a great Euro in the summer, but also numerous advances in tech. Jana Hubel (Sports Scientist at KINEXON) and Sven Gruel (Women’s Co-Coach at 1. FC Union Berlin) give an overview and provide an in-depth discussion of the question: How can data help women’s sport evolve for the better?

For New Standards in Women's Football
MunichDec 16, 2022

The Union Berlin women’s team uses KINEXON’s mobile tracking solution, KINEXON PERFORM GNSS, for athlete monitoring and load control since this summer. Sven Gruel, the team’s co-coach, and the system’s power user, regularly shares data insights with the players to give them a feel of their performance. Jana Hubel closely accompanies Union Berlin, as well as other women’s teams throughout many sports, to further develop live player tracking and data analysis to the requirements of women. This is one major goal of KINEXON’s roadmap in 2023


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We see a growing demand in women’s teams requesting and asking for technology.

Maximilian Schmidt, Co-Founder KINEXON Sports & Media

In order to make live data and analysis efficient and meaningful for women, KINEXON’s Sports Scientists, such as Jana, constantly gather feedback from teams and other experts. The vision and mission of KINEXON’s initiative is to empower women in sports to reach new levels of performance with the help of technology, which is only possible when technology fully meets women-specific requirements. 

Moderated by Amina Ndao, the discussion of Jana Hubel, Maximilian Schmidt (Co-Founder of KINEXON Sports & Media) and Sven Gruel provides insights on the daily work with data at Union Berlin, KINEXON’s approach to closely collaborate with teams, and an outlook of how technology can help to set new standards in women’s sports. 

Highlights:

00:00 min.: Start

01:45 min.: Viewpoints on the process of professionalization in women’s sports 

06:20 min.: What is technology’s added value for women’s teams, coaches and athletes especially? 

12:57 min.: A team’s perspective and outlook on how to connect cycle and performance tracking

13:57 min.: Insights: KINEXON’s initiative to support the development of technology in women’s sports 

22:00 min.: How is the investment in women’s sport changing? 

24:02 min.: Thinking outside the football bubble: How is performance technology used in other sports? 

25:25 min.: Union Berlin — the connection and impact on men’s and women’s teams within one club 

31:54 min.: Thoughts on new standards in women’s sport

A standard has to be that women’s football has to be seen as something with an own identity and not as the smaller brother or sister of men’s football. We have to stop comparing. We have to work on using technology in the best way to support female athletes.

Sven Gruel, 1. FC Union Berlin Women

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