European Handball Federation and KINEXON Sports Extend Partnership Until 2028 and Agree on Ambitious Development Roadmap
Munich, January 30, 2025 – The European Handball Federation (EHF) and KINEXON Sports are thrilled to announce the extension of their long-term partnership for an additional four EHF EURO tournaments. The new agreement, effective from 2025 to 2028, covers the integration of KINEXON real-time player and ball tracking technology at the Men’s EHF EURO 2026 and 2028, as well as the Women’s EHF EURO 2026 and 2028. The partnership features a visionary development roadmap aimed at advancing handball through the strategic use of data bring the experience for all stakeholders to the next level.
Since 2020, KINEXON Sports tracking technology has been integral part of all EHF EURO matches to capture, measure, and analyze the real-time movements and positions of players and of the official iBall of SELECT. This will now continue until 2028.
The technology by KINEXON Sports enables numerous data-driven applications that benefit coaches, fans, media, and even the scientific community – all in real-time and fully automated.
Exclusive Live Data for Coaches, Scientists, Media, and Fans
The partnership between the EHF and KINEXON Sports enables a wide range of applications, revolutionizing both team performance analysis and the fan experience:
- Enhanced Fan Experiences: The EHF will leverage the data to share data-driven insights and statistics through its communication channels, both in arenas and online. This will give fans unique perspectives on the dynamics and strategies of handball.
- Media Integration: Media outlets will continue having a dedicated app and an open interface, enabling them to incorporate selected data into their live and post-match reporting.
- Advancing Science: The University of Alicante, as the EHF’s partner university, will gain access to the tracking data to support the EHF in addressing various sports science questions.
- Support for Coaches: All participating teams’ coaches will have access to the KINEXON Sports App, which provides a wide array of real-time data on player load and performance. This offers invaluable insights for training management and tactical decision-making.
Joint Development Roadmap: Driving Innovation in Handball
The extended partnership also features a visionary development roadmap aimed at advancing handball through the strategic use of data. Over the upcoming four EURO tournaments, EHF and KINEXON Sports have committed to exploring new use cases, creating further synergies with EHF partners, and developing handball-specific metrics and insights. These collaborative efforts will enrich the sport for all stakeholders.
“We are thrilled to continue our partnership with KINEXON and are looking forward to lifting the cooperation to the next level. It’s an exciting tool for our fans in the arena and at home, as it allows them to follow the match enriched with information and data directly from the playing field. Secondly, it is a valuable tool for our stakeholders, federations, coaches and experts as the players’ performance metrics offer an unprecedented insight into the game as such and allow us to revolutionize team performance analysis.”
“Over the past six tournaments, the EHF and KINEXON have evolved together continuously. We are particularly proud to not only continue this innovation story but also to make the value of our data accessible to even more stakeholders alongside the EHF.”
The EHF and KINEXON are excited to shape the future of handball together and unlock creative new opportunities to elevate the live experience for everyone involved.
About KINEXON Sports
KINEXON Sports is a global innovation leader in real-time sports tracking and analytics, dedicated to helping teams, leagues, and federations innovate the game. With cutting-edge technology, KINEXON delivers precise data and actionable insights, empowering coaches and organizations to translate performance metrics into impactful decisions. Trusted by over 500 professional teams and multiple major sports competitions worldwide, KINEXON sets the gold standard in real-time sports tracking.
About the European Handball Federation (EHF)
The European Handball Federation (EHF) is the governing body for handball in Europe. With 50 member federations and two associated federations, the EHF is responsible for a wide range of tasks and activities from promotion, development and education through to the organisation of high-profile competitions and events including the EHF EURO and EHF Champions League. The headquarters of the federation and its marketing subsidiary, EHF Marketing GmbH, are in Vienna, Austria.
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