SC Rapperswil-Jona Lakers starts the new season with KINEXON
With the SC Rapperswil-Jona Lakers, the Swiss professional ice hockey league now uses real-time analysis technology from KINEXON. The club hopes that the digitalization measure will be an important step to reach the next level of performance.
Ice hockey is an increasing part of the KINEXON portfolio. Teams in the NHL, such as the New Jersey Devils, New York Rangers, Pittsburgh Penguins, as well as the German Ice Hockey Federation all track player performance in real time using centimeter-accurate ultra-wideband technology. Now, that same technology will be used in St. Galler Kantonalbank Arena starting in the 2020 – 2021 season.
Using small sensors integrated in the players’ equipment and anchors throughout the arena, KINEXON can collect hundreds of precise performance metrics even during the toughest checks and process them in real-time into previously inaccessible data-based insights.
“With the help of live data, we want to develop the players in the sporting field. We receive very precise information about movement sequences, energy metabolism and other performance data, which we can evaluate exactly. We also want to improve the live experience in the arena. The fans receive selected live data during the game directly published on our state-of-the-art video cube. Now they can see, for example, the number of sprints a player makes, or the exact number of minutes played (time-on-ice). The individual metrics can each be presented by a sponsor and partner. It is thus possible for an advertiser to use innovative content with a high level of attention for target group activation,”
“Here KINEXON offers the advantage of processing selected data to fan content via a media interface, also without loss of time,” explains Michael Elmer, Sports Scientist and Project Manager at KINEXON.
“In US leagues such as the NBA or the NHL, you can already see for a few years where the journey for many top clubs is going with KINEXON. We are happy to be a pioneer here in Switzerland and to offer new added value to both our fans and our players.”
Michael Elmer explains that KINEXON technology is becoming more and more popular in ice hockey after basketball, soccer and handball: “With our experience in top sports, we not only provide reliable data quality at all times, which is needed for the fastest team sport in the world. We also have the expertise and technical skills to process the data fully automatically in all directions and constantly create new applications.”
Real-time data opens up a new dimension of possibilities
KINEXON not only provides sports with live performance data for fans, but also supports athletic trainers in load management and performance analysis. In addition, the Munich-based technology company offers sponsors, clubs and leagues exclusive opportunities for marketing activations. The technology also helps entire leagues realize hygiene protocols during the coronavirus pandemic.
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