What Role Can Data Tracking Play in the US Sports Betting Market?
Sports betting in Europe, especially in England, is a strongly flourishing business – in the US however, it’s still evolving. As the wagering gets more detailed, sports data tracking is taking on a bigger role. Here’s why it’s significant.
Prior to May 2018, it was illegal to bet money on sports events outside of the state of Nevada. But after the US Supreme Court overturned the PASPA (Professional and Amateur Sports Provision Act) it has been up to each state to determine and pass its own regulations and laws regarding sports betting.
Sports Data and Betting Are Merging
Recently, all eyes in the US were focused on one event – March Madness, the most prestigious US-College Basketball tournament. After the laws for sports betting were loosened, the American Gaming Association estimated that 8.5 billion dollars were bet on this years’ tournament.
The previously illegal sports betting market is estimated to have had an annual volume of 150 billion dollars until the law was changed. Such sums indicate great market potential and these numbers make it even more desirable to gain access to the market.
The loosening of regulations will give KINEXON Sports more opportunities and ways to continue establishing itself in the US sports market.
The Benefits of Data Tracking in Sports Betting
The current use of KINEXON Sports includes performance and tactical analysis for clubs and leagues. Whether it be for basketball, football, ice hockey, soccer or handball. Position and performance data is recorded during sports events and practice sessions and is transmitted to an analysis tool which displays the data in real-time.
There are two key factors to understanding the sports betting market and the added value KINEXON Sports would give:
1. Latency in live betting: Recorded match and the appearance of the image on the spectators’ device. Usually the image is seen on the screen with a few second delay from live time. Low latency times have a positive effect on the perception of the game and for fans who place bets, a longer latency time is a major disadvantage.
That is because live betting is strongly dependent on time sensitivity, pushing fans to place their bets as quickly as possible – which is a problem solved by KINEXON Sport’s real time feature. Our system guarantees the data being available at the same time the game is played, therefore allowing bets to be placed down to the second.
2. New metrics for betting: Thanks to the various metrics recorded by KINEXON Sports, additional items can be made available for betting.
For example, KINEXON Sports could make it possible to bet on the fastest sprint, hardest shot or highest jump. This would result in a better viewing experience and greater fan commitment, as well as potential new revenue streams in the sports industry.
So data tracking goes well beyond the stat sheet, especially when it comes to sports betting.
How to Turn Player Tracking into Fan Engagement
It’s no secret. If your coaches are tracking players to improve their performance, the door is already open for you to create more fan engagement — especially through sports betting.
Fan engagement initiatives can leverage the popularity and potential of sports betting, which can increase fan interest, involvement, and loyalty. Data and AI can help teams and sponsors create more engaging and rewarding betting experiences, such as offering live odds, predictions, and tips.
If you’d like to learn more about how you can create better fan engagement through data tracking, visit our KINEXON ENGAGE web page via the link below.
More stories
Unlocking a New Era in Sports Performance: What’s Ahead from KINEXON Sports in 2025
In elite team sports, performance is often decided by the smallest details – how efficiently an athlete sprints, how they handle fatigue, and how well a team manages training loads throughout the season. Coaches and performance staff need more than just numbers – they need meaningful insights, in real time, to make the right calls when it matters.
KINEXON Sports App Guide: Phase Index Widget
The Phase Index Widget is a powerful new feature in the KINEXON SportsApp that provides coaches with deep insights into training drills. By displaying the normative range of key performance metrics for different drill types, it helps coaches understand typical versus high-end workload demands, compare phases across single sessions (POST) and historical data (DEVELOP), and design training sessions that optimize player development while preventing overtraining.
Revolutionizing Youth Football: Red Bull Wings Cup Meets KINEXON Sports
What if youth football wasn’t just about the score — but about the players who shape the game? That’s the bold vision behind Wings Cup 2025, hosted by RB Leipzig, and why KINEXON Sports proudly partnered with this first-of-its-kind event. From April 22 – 24, 2025, the tournament became the world’s first global youth football competition to feature live player and ball tracking — marking a new era in data-driven player development.
Optimizing Offseason Training: How the Ragin’ Cajuns Prep for the Football Season
The Ragin’ Cajuns football performance staff enters the heart of the offseason following spring camp, facing player performance and conditioning challenges common to other American Football programs nationwide. Their approach: optimized practice schedules designed to help players reach performance goals, backed by data.
Trust, Autonomy, and the Art of Performance Management in the WNBA
In the high-performance landscape of professional basketball, the pursuit of championships is a given. Yet, true impact often stems from a deeper purpose — one that prioritizes sustained athlete development, both physically and mentally. This perspective underscores a broader definition of success: positively influencing performance on a day-to-day basis, beyond wins and losses.
From Court to Code: The Analytics Behind Athletic Success
In the high-stakes world of competitive basketball, small margins make the difference between winning and losing. This is where optimization becomes the cornerstone of athletic performance. The focus is not just on finding a magic formula, but on creating the conditions for athletes to consistently operate at their best.
Increasing Shooting Efficiency With Data-Informed Insights
As basketball training evolves, teams are embracing data-informed insights to augment shooting efficiency. With every shot carrying potential season-changing weight in competition, refining practice intensity and replicating in-game pressure are key to gaining a competitive edge.
Maximizing Performance During March Madness: Key Strategies & Load Metrics for Coaches
March Madness is one of the most intense and physically demanding periods in collegiate basketball. The congested schedule, high-pressure stakes, and minimal time for recovery require an evidence-based approach to reach and maintain peak performance while mitigating injury risk throughout the tournament.
Optimizing Performance and Reducing Injuries in Professional Basketball
The landscape of professional basketball is evolving rapidly, with teams placing a greater emphasis on performance optimization and injury prevention. In a highly competitive environment like the EuroLeague, where the ultimate goal is to win games and championships, maintaining peak player performance while minimizing injuries is a fundamental challenge.
The Perfect Training Week: How KINEXON Sports Supports Smarter Coaching Decisions
Every coach knows the feeling – standing on the sidelines before a game, confident that the team is fully prepared. The training week went well, the players were engaged, and everything felt right. And when the final whistle confirms the win, the inevitable question arises:
What made this week so effective? How can we replicate it?
How Texas A&M Women’s Basketball Used Data to Prevent Knee Injuries
Knee injuries are a major concern in women’s basketball, with ACL injuries accounting for a significant portion of these issues. Managing player workload is key to injury prevention, but achieving the right balance between training and recovery is challenging. The Texas A&M Women’s Basketball team faced this dilemma and turned to a data-driven approach to optimize player health and performance.
KINEXON Tracking Technologies Earn Top Marks in FIFA EPTS Performance Tests
When it comes to tracking technology in sports, precision is everything. And once again, KINEXON has proven why it’s a leader in the field. Our cutting-edge KINEXON PERFORM GPS Elite, GPS Pro, and LPS tracking systems recently underwent FIFA’s 2024 Electronic Performance and Tracking System (EPTS) performance tests — and the results were nothing short of outstanding.
Transforming Sports in 2025: Insights from KINEXON Sports for Coaches, Fans, and Referees
As sports technology evolves, 2025 promises to be a landmark year with KINEXON Sports at the forefront. Renowned for its innovations in real-time tracking and analytics, KINEXON Sports is revolutionizing the way athletes, coaches, fans, and referees experience the game.
From delivering game-changing insights to enhancing fan engagement and officiating precision, here’s what to expect from KINEXON Sports in 2025.
How Jump Count Analytics Drive Arizona State Volleyball’s Training and Match Success
Adjusting practice schedules is a fine line for coaches to walk to maximize player performance. Arizona State’s Jake Garrity, the Assistant Head Coach of Sports Performance/Sports Science for women’s volleyball, focuses on live jump count performance analytics to lay the foundation for when the coaching staff adjusts practice intensity.
5 Facts That (Probably) Nobody Knew About KINEXON Sports Teams
Ten years ago, KINEXON Sports embarked on a journey to revolutionize the game. What began as a bold idea in Munich’s iconic Allianz Arena has evolved into a global success story, empowering over 500 elite sports teams worldwide.
As we reflect on this incredible decade, here are five surprising facts about KINEXON Sports that showcase how far we’ve come — and where we’re headed next.