Blog Sports

KINEXON Sports Data Journalist Transforming The Handball Bundesliga Viewing Experience

Author: Dave Grendzynski

Data is revealing untold stories beyond the on-field action in Handball Bundesliga. And Sports Data Journalist Lara Kellermann is at the heart of it. She talks about her groundbreaking role and the impact it’s having in this innovative partnership.

Lara Kellerman attends handball league games in Handball Budnesliga as both sports data journalist and a sports scientist to help television broadcasters and social media experts post about games.

As part of our goal to be a leader in sports data analytics, we strive for innovation. So when one of our exercise scientists wanted to add a new duty to her resume, even we didn’t realize the impact it would have on Handball Bundesliga and its broadcasts. 

Lara Kellerman quickly adapted to her new role as sports data journalist for the 2023 – 24 season and it’s proving to be invaluable.

KINEXON's Journey to Deeper Handball Insights

Team handball is a sport that requires qreat athletic skill and teams are now using sports analytics companies like KINEXON to help them understand the advanced statistics their getting by allowing their sports scientists to play the role of sports data journalist.

Jan Pfisterer is KINEXON’s Senior Account Manager for Strategic Partnerships in Sports. He says the context behind Lara’s new role emerged when he started taking a closer look at the data the media was using. 

Previously, data provided to media outlets was quite basic, mostly focusing on obvious metrics like shot speed. Recognizing the untapped potential of their data, we decided to invest more in understanding and explaining the wealth of information our player trackers capture. 

Our first big move? Offering all Bundesliga teams an IMU system for training, free of cost. This not only provided teams with a valuable tool but also familiarized them with KINEXON’s data capabilities. 

Jan Pfisterer  is KINEXON’s Senior Account Manager for Strategic Partnerships in Sports and helps teams to collect data using player tracking devices to gather insights about their players that will help the team perform.

So, the first idea of Lara’s role was to explain and make data visible and touchable, tangible for HBL for their social media, for the clubs to promote their data.”

Jan Pfisterer, KINEXON Senior Account Manager for Strategic Partnerships in Sports

From this seed of an idea, the concept of a data journalist emerged. We needed someone to explain the data, make it more understandable,” Pfisterer said. So, the first idea of Lara’s role was to explain and make data visible and touchable, tangible for HBL for their social media, for the clubs to promote their data.”

KINEXON’s role with LIQUI-MOLY Handball Bundesliga is diverse. Learn how this partnership is changing the way leagues promote themselves and making the sport even better!

Learn More

Kellerman Tells Stories Through Data

Lara Kellerman sits in press row high above the Handball Bundesliga playing surface where she uses her knowledge as a sports scientist and skills as a sports data journalist to provide context to the advanced statistics collected by player tracking devices.

Lara’s role is multifaceted. She uses her exercise science degree and experience as a decorated handball player to sift through the data for all matches, picking out intriguing narratives and insights. 

When analyzing a player, for example, I might focus on their scoring proficiency and then correlate it with our tracking data,” Kellermann said. This allows us to provide insights such as how long a player holds the ball, the number of passes they make during the game time, and their assists.” 

She may even spend time comparing a player’s current game data with past seasons or with other players. 

The idea is to provide commentators with a deeper understanding of why” a player may be performing a certain way. They pass the knowledge onto the viewing audience to help them. 

Lara Kelleman is a sports scientist who helps handball teams make sense of their data and analytics by doubling as a sports data journalist.

Raw data alone doesn’t resonate with viewers. It’s the context that makes it come alive.”

Lara Kellerman, KINEXON Sports Data Journalist

By collating data on all aspects of the game, Lara paints a comprehensive picture of a player’s or team’s performance. The combination of scouting data and tracking data is truly fascinating. It blends metrics with individual player actions, offering a comprehensive view of performance on the field.”

The Possibilities Are Endless

Team handball statistics are collected by player trackers and the information is displayed on a courtside laptop that a sports data journalist analyzes.

Yet, as she emphasizes, raw data alone doesn’t resonate with viewers. It’s the context that makes it come alive. By providing references, like comparing a player’s throwing velocity to real-world standards (like how fast you might drive on the Autobahn), she helps fans grasp the significance of the numbers.

Although the immediate recipients of Lara’s insights are the commentators at DYN, the broadcaster for Handball Bundesliga, the vision is broader. DYN was chosen as a partner precisely because of their focus on data. Commentators, with Lara’s assistance, can now provide viewers with richer stories, comparisons, and deeper game analyses. 

While currently, the data is solely for media use, Jan doesn’t rule out the possibility of clubs using the information in the future, especially for social media campaigns and engagement.

Sports Data Journalists Can Benefit Other Sports

Handball advanced statistics are displayed in a dashboard for coaches and sports data analysts to review and gain insights about players.

It’s evident that the inclusion of a data journalist has significantly enhanced the viewer’s experience. Jan expresses pleasant surprise at the depth and richness that Lara’s insights bring to game narratives. With the Handball Bundesliga already benefiting immensely from this data-centric approach, the next step could very well be closer collaborations with clubs, ensuring everyone — from viewers to players — gets the best out of the game’s evolving stories. 

Lara is proving to be an unsung hero in the world of sports data. She not only amplifies the game but also deepens our understanding and appreciation of it. We need someone to translate data, to talk data and to make it more understandable and tangible for fans, for partners, for sponsors,” Pfisterer said. And therefore, that role is crucial.” 

The goal now will be to try to expand the role of data journalist to other sports. And with pioneers like KINEXON and professionals like Lara leading the way, the future looks even more exciting! 

If you’d like to learn more about how KINEXON player tracking can help your sport or league, feel free to contact us at any time. Or you can contact Jan Pfisterer directly.

Contact Jan Pfisterer

More stories

Coaches who use a data-driven hockey software get better insights to make decisions.
What Data-Driven Hockey Software and Puck Data Can Do for Coaches and Players

The power of data in ice hockey is eye-opening. Analytics are enhancing player performance, strategic decision-making, and training development. But those aren’t the only ways data-driven hockey software is reshaping the game.

IMU data is collected during indoor sports lake handball, basketball, and volleyball to manage player workloads.
What Does an IMU Sensor Track in Elite Handball?

Handball players move fast and put lots of stress on their bodies. But more coaches are discovering that using the most-used load management system in sports helps to keep them on the court and playing their best for longer periods.

an athlete gps tracker is used by coaches to monitor how well a player is performing in many outdoor sports.
What Kind of Data Does a GPS Tracker for Football Players Provide?

Technology has become an integral part of enhancing player performance and reducing injuries. One such example is the GPS tracker for football players. But what kind of data does it provide? And what does this information tell coaches and players?

Paul Koier is with the UNC Charlotte 49ers Sport Performance Staff working with the women's basketball and women's tennis teams.
The Connection Between Basketball Data, Point Spreads, and Sports Performance

When it comes to women’s college basketball, every edge counts, both mentally and physically. This ensures the best possible outcome on game day. Even if it means using the daily line as motivation.

Ice hockey advanced statistics provide a level of detail about a player that you can't get from a box score.
Are On-Ice Skating Tests Essential for Coaches Who Evaluate Hockey Players?

On-ice skating tests are often used to evaluate essential performance attributes in competitive-level hockey players, including agility and speed. A recent study provides insights for coaches, that may help them pick the best tests and exercises to assess hockey players.

Eric Donoval is the director of sports performance for the football team at the University of Wyoming.
How Coaches Balance Football Analytics and Coach’s Intuition When Making Player Decisions

The interplay between hard data and human intuition in football is a delicate dance. Eric Donoval, the Director of Sports Performance for the University of Wyoming football team, provided insightful commentary on this intricate balance on a recent episode of The Xtra Edge” podcast.

Why Integrating Match and Training Data is Critical for Football Coaches

More and more coaches are taking advantage of the powerful combination of match data and GPS-based training data. This fusion of information is providing unprecedented insights into player performance, team dynamics, and game strategy.

GPS football tracking sensors are worn by players as a coach watches a dashboard that displays performance metrics.
How Coaches Are Unlocking Football Players’ Potential with GPS Tracking Insights

Technology’s influence on football is undeniable, particularly with the expanded use of GPS tracking. It plays a major role in painting a more comprehensive picture of individual players and overall team performance, leading to improved outcomes. And now it’s easier than ever for coaches to use. 

Dalton Knecht attended the NBA Combine after finishing his playing career for the Tennessee Volunteers of the NCAA Division I Southeastern Conference.
What's the One Thing 2024 NBA Draft Combine Leaders Have in Common?

The NBA Draft Combine underscores the pivotal role of data-driven performance metrics in preparing athletes for high-stakes competitions. But there’s a commonality among the players who performed best during the strength and agility drills this year.

Dimitris Itoudis, one of the winningest coaches in EuroLeague history and uses basketball analytics to aid his decision-making.
Dimitris Itoudis is Mastering EuroLeague Basketball with Data-Driven Coaching

Dimitris Itoudis is one of the winningest coaches in EuroLeague basketball history and renowned for his strategic prowess. But he also exemplifies the marriage between traditional coaching wisdom and modern data analytics.

American football analytics are helping players plan better offseason workouts.
How Analytics Can Help Improve Collegiate Football Workouts

The offseason is a crucial time for college football players to improve their skills, strength, and conditioning. But how do you put together a training program that is as efficient as it is effective? Here’s a surefire way to start.

a recent study looked at the effectiveness of plyometrics workouts for handball players.
Researchers Uncover the Power of Plyometric Workouts for Elite Handball Players

A group of researchers set out to assess the impact Plyometric training might have on improving vertical jumps (and other performance metrics) of handball players at the elite or national level. Here’s what they learned.

In addition to being the Head Strength and Conditioning coach for Heroes Den Bosch, Coach Rik van Waes is also a physiotherapist.
Data-Driven Approach Fuels Coach’s Return-to-Play Protocol!

Injury recovery is a critical aspect of sports, and it’s where data can make a significant impact. As Rik van Waes, the Head Strength and Conditioning for the Heroes Den Bosch professional basketball team, puts it, Returning to play after an injury is one of the major things that data can contribute to.”

REWE Final4 Breaks New Ground with Cutting-Edge Handball

Each year, thousands of handball fans converge at the REWE Final4, while millions tune in from home. Alongside the Handball Bundesliga, it doesn’t get much bigger than this. Except this year. 

A study found Olympic derived strength training is good for women's volleyball players trying to improve their jump height.
Study Reveals: Olympic-Based Strength Training Enhances Handball Skills!

Imagine the power and agility of an Olympic athlete combined with the strength and endurance of a handball player. That’s exactly what a recent study set out to explore. The goal? To unlock new levels of performance for women handball players.