KINEXON Sports Provides Volleyball Analytics at Swatch Beach Series
The merger of the Beach Majors Company and KINEXON Sports marks a significant collaboration. This partnership facilitates the inaugural implementation of live player tracking and vollyeball analytics at the Swatch Beach Volleyball Majors Series. It provided a whole new dimension to the sports experience.
Since 2015, the Swatch Major Series has showcased the best athletes in the world of beach volleyball. A joint venture between Red Bull and Hannes Jagerhofer (CEO Beach Majors Company) and supported by the FIVB, the series has rapidly expanded to become one of beach volleyball’s pinnacle events.
Why Swatch Beach Series Added Volleyball Analytics
At the Swatch Beach Volleyball Majors Series 2017 in Vienna and Hamburg, the FIVB World Tour and Beach Majors Company showcased live tracking data for both broadcasting and in-stadium fan engagement.
The Beach Majors Company utilized the cutting-edge KINEXON Sports player tracking solution in real-time to illustrate the transformative potential of connected wearables in sports content creation. Through the integration of precise 3D-positioning and movement data of players, a fresh narrative unfolds in the realm of sports storytelling.
Player Tracking Provides New View of Volleyball
During Finals weekend in Vienna and Hamburg, the Beach Majors Company utilize the KINEXON tracking capabilities for fascinating in-game live data. This live data brings to new insights for fans, coaches and players.
All players will wear a small tag integrated in the jersey or bra capturing insights on player’s athletic performance on the pitch. The wearables will collect volleyball analytics. Spectators will see overall distance covered, maximum speed, number of jumps and energy consumption during championship matches for the first time ever in beach volleyball.
“We are always trying to improve our product by implementing new innovation or technology. This year, Beach Majors Company partners with tech company KINEXON for a world premiere in tracking data during the Swatch Beach Volleyball Majors Series 2017. For the first time ever, live data direct from the players will enable fans watching the world’s biggest beach volleyball tournament to experience the drama in even greater detail.”
Wearables Are Changing The Game
The rise of integrated devices to connect movement, audio and biometrical information will further increase the understanding, involvement and emotions in sports events, especially to more complex and niche sports.
“New tracking technology enables us to present upcoming sports such as beach volleyball to the audience in a more understandable, fascinating and comprehensible way,” states Maximilian Schmidt, KINEXON Sports CEO. All this real-time information will make sports consumption more interesting, fascinating, concrete and – in the end – more tangible. “The key of sports analytics is meaningful real-time data that provides relevant answers to the questions of fans,” Schmidt added.
Next year, Beach Majors Company and KINEXON Sports plan to expand their partnership and bring even bigger innovation to beach volleyball – both in terms of fan engagement at the venue and various digital channels.
KINEXON Sports Analytics for Volleyball
KINEXON was founded in 2012 by former scientists of the Technical University Munich. The company develops cutting-edge solutions for precise localization and motion sensing of professional athletes in various sports.
The portfolio includes both, hardware (e.g. sensors, anchors) for the real-time detection of precise data as well as software solutions for smart data processing and analytics. KINEXON Sports offers an unrivaled tracking technology for indoor and outdoor use that locates athletes with centimeter-accuracy in real-time.
KINEXON Sports has its headquarters in Munich and opened a US office in Chicago. Current market focus in Europe and US are professional team sports and the NCAA in almost every major sport, including tennis.
If you’d like to learn more about our latest solution for collecting volleyball analytics outdoors, download the KINEXON PERFORM GPS Pro Brochure by clicking the link below.
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