How Ball Tracking Turns Subjective Impressions Into Objective Measures
KINEXON Sports is the world’s only ball tracking provider to offer sensor technology that can be integrated into official football and handball match balls. The technology provides real-time positions and inertial data (impacts and spin rate) of the ball with accuracy down to the centimeter. So, let’s find out how it helps coaches transform subjective impressions to objective measures.
KINEXON’s ball sensor is seamlessly incorporated into the ball through a suspension system, a technology that was developed and patented by adidas. KINEXON is also proud to have been validated by the FIFA Quality Programme and awarded the title of “FIFA Preferred Provider: Live Player & Ball Tracking.”
Our Webinar Explains How Ball Tracking Technology Works
Data With Context: How Ball Tracking Data Transforms Subjective Impressions to Objective Measures
Did you miss our webinar titled: “Data With Context: How Ball Data Transforms Subjective Impressions to Objective Measures?” If you did, but are interested in learning more about the most advanced ball tracking technology in sports, you can still watch it on demand.
In this webinar, René Prüßner (Head of Sports Science at KINEXON Sports) shares his insights on how the lightweight sensor is integrated into official game balls. The sensor uses ultra-wideband and inertial measurement unit (IMU) technology to capture and analyze the ball’s position and inertial data in real-time.
KINEXON Sports is the only ball tracking provider to offer this sensor technology for football and handball. During the webinar, you’ll learn more about what it took to be validated by the FIFA Quality Programme as the world’s first FIFA Preferred Provider Live Player & Ball Tracking.
Ultimately, you will learn how ball tracking can elevate analytics to a new level by providing coaches, media, and fans with valuable insights into the game, such as ball speed, spin rate, trajectory, and impact. Don’t miss this opportunity to get an exclusive look into this innovative sports technology with KINEXON Sports ball tracking.
Learn More About Ball Tracking
KINEXON Sports ball tracking is a technology that allows the recording and analysis of the position and movement of the ball in real-time.
The sensor “lives” inside the ball via a suspension system, developed and patented by adidas. Combining the ultra-wideband (UWB) and inertial measurement unit (IMU) technology provides an ecosystem of insights for coaches, media, fans, and referees.
If you’d like to get a more detailed overview of live ball tracking by KINEXON Sports, click the link below.
More stories
How Basketball Performance Data Connects the Court and Weight Room
What happens on the court shapes what athletes need in the weight room. Purdue’s Jason Kabo shares how he cross-references KINEXON performance data with sprint testing and other measures to adjust training, manage individual workloads, and guide daily decisions.
From Jump Count to a More Complete View of Volleyball Load
Jump count is one of the most familiar metrics in volleyball, but it only captures part of an athlete’s physical performance. Looking at movement intensity, like acceleration or changes of direction, and position-specific demands can provide the context needed for a more complete view of the overall load.
Limited Camps, High Demands: Preparing for International Handball Tournaments
The Women’s EHF EURO and Men’s World Championship present a similar challenge for performance staff: preparing players for an intense tournament with limited time together. How can national teams use the camps leading into competition to better understand and manage individual load?
How Drill Intensity Shapes Weekly Basketball Load Targets
Basketball coaches need more than a list of practice drills. Historical performance data and drill intensity help coaches refine practice plans, manage individual workloads and adjust the next session based on what athletes actually completed.
Sustainability: Can the Athlete Maintain Intensity Throughout the Duration of the Game?
Matching game workloads are only part of athlete preparation. Can players sustain high-intensity efforts when fatigue builds? Read more from Dayannara Munoz, KINEXON Sports Customer Success Manager, about how performance data helps coaches assess changes in output, compare practice with competition, and prepare athletes to meet the demands of the entire game.
How Individualized Football Performance Data Improves Load Management
Football performance data helps coaches move beyond team averages to individualize load management. By combining GPS metrics with each athlete’s role, historical data, and readiness, coaches can identify the right exposure, reduce excessive stress, guide recovery, and better prepare every player for game day.
Beyond the National Team Window: How the DHB Connects Performance Data
National teams spend only a fraction of the season with their athletes. See how the German Handball Federation connects club and national-team data to maintain performance context across the season and support individual decisions when players move between environments.
One Athlete, Two Jerseys: Connecting Athlete Monitoring Between Club and Country
When athletes move between club and country, their performance history moves with them. The 2026 FIBA Women’s Basketball World Cup highlights why monitoring continuity matters when athletes arrive with different workloads, competition exposure and preparation behind them.
The Role of Connected Ball Technology in Modern Officiating
From ghost goals to offsides, officiating technology has steadily raised fairness in football. But the one element at the center of every decision, the ball, has until now been silent. Connected Ball Technology (CBT) changes that, giving football’s most iconic object its own voice.
COMPETE Vision on a New Level: Refined for Faster Insights
The latest COMPETE Vision update streamlines the entire performance analysis workflow, from camera setup to automated reporting. Faster uploads, improved player identification, automated court calibration, and smarter player assignment help coaches spend less time managing technology and more time turning objective data into coaching decisions.
How KINEXON Game Insights Gives Basketball Coaches the Tactical Advantage
Basketball coaches already use in-game tracking data to evaluate their athlete’s physical exposure. As more teams adopt performance tracking methodologies, that same underlying data source can extend beyond physical optimization and be utilized to compare rosters, assess opponents, and understand the demands behind each matchup.
From Data to Decisions: Six Key Takeaways from Elite Handball Performance Practitioners
Elite handball is one of the most physically demanding team sports in the world. Within sixty minutes, players sprint, decelerate, jump, throw, change direction, absorb contact, and repeat those actions under fatigue, all while making split-second tactical decisions.
From Potential to Performance: How AI, Ball & Player Tracking Are Transforming Talent Identification in Youth Football
How can AI, player and ball tracking, and expert scouting work together to identify football talent? Discover how Skillers Academy, SAP, and KINEXON Sports combine connected technologies and human expertise to create a more objective and accessible approach to youth talent identification.
How Xavier Women’s Basketball Optimizes Daily Load Targets for Low- and High-Minute Players
Optimizing daily workloads goes beyond keeping players fresh. For Xavier’s Gil Weinstein, Head Strength and Conditioning Coach, daily (and weekly) performance reports helped connect practice loads to game demands, guide workload adjustments, and support 99% player availability throughout the 2025 – 26 season.
Inside Columbia Women’s Basketball’s Approach to In-Season Load Management
Managing in-season workloads takes more than tracking minutes. Performance data helps basketball coaches individualize weekly targets, adjust practice plans, and keep high-minute players, role players, and scout team athletes prepared to perform.