SportsPro Insider Series: Emerging Tech, Data & Media
Sports entities are continuing to look to data to drive success, both on and off the field. From player recruitment, through in-game analysis, and fan interaction to business performance. This edition by SportsPro, in conjunction with KINEXON, offers discussion and insight in all areas affecting leading sports franchises, and how it is becoming increasingly important to turn to data to gain an advantage over competitors.
Next-Generation Player and Ball Tracking with FIFA
In the first part of the session, Andy May (Sports and Media Lawyer), Nicolas Evans (Head of Football Research & Standards at FIFA), and Maximilian Schmidt (Co-Founder KINEXON Sports & Media) discuss the value of live player and ball tracking and how it can be utilized by clubs and federations.
Fan Engagement to Fan Monetization
Sabrina Carrozza takes over to outline the following: Ever-evolving technology has revolutionized consumer behavior. Sports organizations must create agile and engaging environments, to maintain fan loyalty. Together with JJ Rowland (Director, Business Development & Marketing at EHF), Christine Pantoya (Chief Commercial Officer & Head of Strategy at FCF) and Nicholat Hyett (Digital Products Manager at Volleyball World), this part of the session explores how to capitalize on emerging tech, data and media, to enhance fan engagement and diversify revenue streams.
Background information: In May 2021, FIFA and KINEXON announced a first-of-its-kind collaboration in the field of Live Player Tracking. FIFA mainly aimed to utilize KINEXON’s tracking innovation expertise to advance the way clubs and players can receive next level insights on health and development, as well as how the sport is presented to fans around the world.
In July 2022, the FIFA Quality Programme and KINEXON strengthened and extended their collaboration until 2024. KINEXON’s status now includes ball tracking, as KINEXON is the world’s first“FIFA Preferred Provider Live Player & Ball Tracking.”
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